EQUIPThe Verge · 2d ago
YouTuber Druski is going to make exclusive content for Netflix
Executive Brief
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Netflix has secured a multiyear exclusive content partnership with comedian and digital creator Druski. This agreement follows recent deals with high-profile YouTubers as Netflix intensifies efforts to integrate established social media talent into its streaming ecosystem.
- 01Netflix signed a multiyear deal with influencer Druski for exclusive original content production
- 02The partnership reflects an ongoing strategic initiative to transition prominent digital creators to streaming
- 03Druski joins a roster of YouTube talent including Mark Rober and Ms. Rachel
- 04Specific details regarding the first show under this new agreement remain undisclosed
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Netflix today announced a multiyear deal with the YouTuber, comedian, and influencer Druski, and he'll create original content "exclusively" for the streaming service. The announcement is the latest in Netflix's efforts to bring creators onto the platform, having previously landed deals with YouTubers including Mark Rober, Ms. Rachel, and Good Mythical Morning. Druski's first show […]