STAYSkift · 1h ago
Sam’s Club Travel Relaunches With Cruises and Deal With Rocket Travel’s Founders
Executive Brief
The 30-second read
Sam’s Club Travel has relaunched its platform through a strategic partnership with the founders of Rocket Travel. The updated service introduces cruise and experience bookings to capture market share in sectors traditionally dominated by offline transactions.
- 01Strategic collaboration with Rocket Travel founders targets digital modernization of Sam’s Club Travel offerings
- 02New platform features include cruises and curated experiences to expand existing membership value
- 03Service aims to shift consumer behavior by digitizing traditionally offline travel booking sectors
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The Corporate Travel Management Guide →AI-generated summary · Verify at source
Cruises and experiences are the two holdout sectors where a majority of their bookings still take place offline. The Sam's Club Travel cruise experiment could begin to change that.