EQUIPEngadget · 1h ago
Instagram wants you to watch 90-minute videos on your TV
Executive Brief
The 30-second read
Instagram is reintroducing longform video capabilities with tests featuring content up to 90 minutes in duration. This strategic shift targets television screens to compete directly with established streaming platforms and YouTube.
- 01Instagram is currently experimenting with video content lengths reaching 90 minutes
- 02The initiative marks a significant return to longform media for the social platform
- 03New features specifically target the home television viewing market
- 04Experimental testing signals a broader pivot toward high-retention streaming video
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Instagram is experimenting with longform video again.