EQUIPThe Verge · 5d ago
Hands-on with the new Apple Watch Series 12 and Apple Watch Ultra 4
Executive Brief
The 30-second read
Apple announced the upcoming release of the Watch Series 12 and Ultra 4, scheduled for market availability on September 18. The Series 12 maintains a $399 entry price point, with preorders currently open for both hardware models.
- 01Official product launch and retail availability for both new watch models begins September 18
- 02Preorders for the Apple Watch Series 12 and Ultra 4 are available starting today
- 03Apple Watch Series 12 pricing remains consistent with previous generations starting at $399
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
After Apple wrapped up its "Surprise and shine" event today, we were able to get a look at the new Apple Watch Series 12 and Ultra 4. Both of the new watches launch September 18th, with preorders available starting today. The Apple Watch Series 12 once again starts at $399 for the aluminum case option […]