STAYSkift · 2h ago
Royal Caribbean Says Sandals Deal Can Help It Win Half of Guests’ Travel Spend
Executive Brief
The 30-second read
Royal Caribbean Group is acquiring a 50% stake in Sandals and Beaches Resorts to capture more traveler spending. The strategy leverages high repeat guest rates to expand the company's footprint across the broader vacation market.
- 01Royal Caribbean reported third-quarter results exceeding expectations and raised its full-year earnings guidance
- 02Acquisition of Sandals and Beaches Resorts aims to secure half of total guest travel expenditure
- 03Approximately 50 percent of the cruise operator's current guest base consists of repeat customers
- 04Executive leadership views the resort partnership as a primary vehicle for sustained revenue growth
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The Corporate Travel Management Guide →AI-generated summary · Verify at source
Royal Caribbean Group wants a bigger slice of travelers’ wallets. Close to half of guests this year are expected to be repeat customers, but executives see room for growth aided by plans to purchase a 50% stake in Sandals Resorts and Beaches Resorts. The cruise operator, which reported better-than-expected third-quarter results and raised its full-year […]