EQUIPThe Verge · 1h ago
Amazon reportedly pays $120 million to stream the Emmys for free
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Amazon has secured a six-year, $120 million contract to transition the Emmy Awards from broadcast television to Prime Video. Starting with the September 2027 ceremony, the streaming platform will serve as the exclusive home for the annual production.
- 01Amazon paid approximately $120 million for a six-year exclusive streaming rights agreement
- 02The Emmys will migrate from traditional broadcast networks to Prime Video starting in 2027
- 03This deal marks a significant shift in live awards show distribution models toward digital platforms
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
The Emmys have a new home - and it looks like Amazon paid plenty for the rights. The awards show and Amazon announced a six-year deal that will move the Emmys from its traditional broadcast television home to Prime Video. The shift begins with the 2027 ceremony, which will air next September, though you won't […]