EXPLORETime Out Tokyo · 17h ago
Our Legacy made an anime for its new Daikanyama store
Executive Brief
The 30-second read
Swedish fashion label Our Legacy has launched its new flagship store in Tokyo's Daikanyama district. To support the opening, the brand released a custom anime short featuring a narrative set in Tokyo after dark.
- 01Our Legacy opened a new retail location in the premium Daikanyama neighborhood of Tokyo
- 02The brand utilized custom anime content to localize its marketing strategy for the Japanese market
- 03Creative campaign elements include a mysterious narrative centered on nocturnal Tokyo and specialized characters
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London Business News: Executive Guide →AI-generated summary · Verify at source
The Swedish label presents Tokyo after dark, a mysterious key and a very well-connected pigeon