EQUIPThe Verge · 54m ago
McDonald’s is testing ads on its drive-thru menus
Executive Brief
The 30-second read
McDonald’s has launched a pilot program integrating third-party advertisements onto digital drive-thru menu boards at corporate-owned locations. The initiative displays external brand content to customers during the post-order waiting period to maximize consumer engagement.
- 01Digital menu boards will feature advertisements from external brands after order placement
- 02Testing is currently restricted to a limited selection of company-owned restaurant locations
- 03Strategic shift leverages customer dwell time to generate incremental advertising revenue
- 04Bloomberg reports the pilot aims to monetize the post-transaction experience for waiting diners
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
McDonald's is putting ads on its drive-thru menu as part of a "limited" pilot at company-owned restaurants, according to a report from Bloomberg. Drive-thru locations included in the test will show ads from other brands on digital menu boards after a customer places their order, which they'll see while they wait for their meal. In […]