EQUIPThe Verge · 3d ago
ChatGPT is getting verified AI ‘Business Agents’
Executive Brief
The 30-second read
OpenAI is launching verified AI Business Agents within ChatGPT to facilitate direct brand interactions and comparison shopping. The feature initially targets eligible U.S. e-commerce and online service providers as part of a new enterprise-focused beta suite.
- 01Verified Business Agents allow users to interact directly with brand-specific AI representatives
- 02Initial rollout prioritizes U.S. e-commerce and online service sectors for beta testing
- 03The functionality focuses on complex consumer tasks including brand-specific comparison shopping
- 04New features mark a strategic shift toward integrated enterprise service solutions within ChatGPT
Go deeper · Equip playbook
Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
ChatGPT is going to let you chat with verified "Business Agents" that represent a brand to help you with things like comparison shopping. The feature, available first to "eligible" e-commerce and online service businesses in the US, is launching as part of a suite of business-focused features in ChatGPT being announced today in beta. You […]