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EQUIPThe Verge · 1h ago

Bose’s new wired earbuds are simple in the best way

Executive Brief

The 30-second read

Bose has released new wired noise-canceling earbuds to capitalize on the recent market resurgence of corded audio peripherals. Executives should consider these devices as reliable alternatives to Bluetooth options, providing consistent performance without battery limitations.

  • 01Wired earbud sales are increasing following a five-year period of market decline
  • 02Analog audio connections eliminate common Bluetooth connectivity issues and battery constraints
  • 03Consumer interest is shifting back toward wired hardware due to perceived reliability and style
  • 04Bose aims to capture demand for high-quality noise cancellation in a traditional wired format

AI-generated summary · Verify at source

After Apple courageously removed the headphone jack from the iPhone in 2016, most people switched to Bluetooth earbuds and never looked back. But their wired counterparts have stuck around, and their sales even went up this year after five years of decline. Part of the resurgence can be tied to the fact that they're cool […]