EQUIPThe Verge · 1h ago
Apple charges $14,549 for a fully specced touchscreen MacBook Pro
Executive Brief
The 30-second read
Apple's new MacBook Pro lineup introduces OLED displays and touchscreen functionality at a significant price premium. While base configurations start at $2,899, fully upgraded hardware specifications now reach a maximum price point of $14,549.
- 01New touchscreen and OLED display capabilities drive substantial increases in hardware procurement costs
- 02Base 14-inch models launch at $2,899 while 16-inch variants begin at $3,399
- 03Fully specced hardware configurations peak at $14,549 for enterprise-grade performance requirements
- 04Pricing exceeds earlier 2026 MacBook Pro iterations due to premium hardware component upgrades
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
With an OLED display and touchscreen capabilities, it's no surprise that the new MacBook Pro Apple announced today is more expensive than the MBP announced earlier this year. But upgrading the base models that start at $2,899 for the 14-inch, and $3,399 for the 16-inch, with every premium hardware option that Apple offers pushes those […]