STAYHotel Dive · 2h ago
Luxury hotel brands led RevPAR growth in H1 2026: report
Executive Brief
The 30-second read
Luxury hotel brands outpaced all other segments in revenue per available room growth during the first half of 2026. While lower-tier segments faced economic pressure, major hospitality groups including Marriott and Hilton reported performance stabilization across mid-scale portfolios.
- 01Luxury brands drove sector-wide RevPAR growth as high-end demand remained resilient through June 2026
- 02Performance trends reflect a K-shaped economy with significant pressure on lower-tier hotel segments
- 03Marriott, Hilton, and IHG achieved mid-scale stabilization despite broader economic volatility
- 04Colliers data indicates a widening performance gap between luxury assets and value-oriented properties
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Performance in the first half reflected the K-shaped economy, with lower-tier segments under pressure, however Marriott, Hilton and IHG saw stabilization in the middle, per Colliers.