EQUIPThe Verge · 5d ago
iPhone 18 live blog: On the ground at Apple’s biggest event
Executive Brief
The 30-second read
Apple has launched the iPhone 18 keynote, signaling a significant leadership transition under new CEO John Ternus. The event is expected to introduce foundational hardware updates that define the company's next era of product strategy.
- 01New CEO John Ternus leads his first major iPhone keynote and corporate strategy shift
- 02Product announcements focus on the iPhone 18 lineup and new hardware ecosystems
- 03Rumors suggest the introduction of a new foldable device category and updated accessories
- 04The event establishes the future technical roadmap for Apple mobile and wearable devices
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
It's not just time for any old Apple event, but one that's expected to usher in a new era for the company. This is the first iPhone keynote to be led by Apple's newly anointed CEO John Ternus, and all signs and rumors have been pointing to it being the one that also debuts a […]