EQUIPThe Verge · 24 Jul
Roku raises streaming hardware prices by up to $50
Executive Brief
The 30-second read
Roku has implemented immediate price increases across its entire streaming hardware portfolio. Corporate procurement teams should note that entry-level devices now start at $39.99 while high-end hardware costs have risen by $50.
- 01Entry-level HD Streaming Stick pricing increased twenty-five percent to thirty-nine dollars and ninety-nine cents
- 02Hardware price adjustments affect all models within the current Roku product lineup
- 03Maximum price increases for premium streaming devices reached fifty dollars per unit
- 04Procurement adjustments are necessary for enterprise hospitality and corporate office streaming deployments
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Roku has increased prices across its streaming hardware, with the cheapest HD Streaming Stick now priced at $39.99 instead of $29.99, as first reported by The Desk. The price hike affects all of Roku's other devices as well, with some increasing by as much as $50. Here's a rundown of the changes: Roku is currently […]