EQUIPEngadget · 2h ago
Apple's iPhone market share rose despite a downturn in smartphone shipments
Executive Brief
The 30-second read
Apple and Samsung maintained market resilience during a significant third-quarter downturn in global smartphone shipments. While major competitors experienced sharp declines, Apple successfully increased its overall market share.
- 01Apple grew market share despite a general contraction in global smartphone shipping volume
- 02Samsung recorded stable quarterly performance amidst broader industry volatility
- 03Competitors Xiaomi, Oppo, and Vivo suffered significant losses during the third quarter
- 04Market consolidation favored top-tier manufacturers as mid-range brands faced declining demand
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Samsung and Apple had decent quarters, while Xiaomi, Oppo and Vivo had a terrible Q3.