EQUIPThe Verge · 9h ago
At $1,279, Google’s Xreal Aura will go head-to-head with Meta’s VR Glasses
Executive Brief
The 30-second read
Google and Xreal have launched pre-orders for the Aura transparent XR glasses at a $1,279 price point. The hardware enters direct competition with Meta's new lightweight wearables in the enterprise and consumer spatial computing market.
- 01Google Aura glasses feature a lightweight design weighing approximately 100 grams for extended use
- 02Pre-orders are now officially open at a starting price of $1,279
- 03The device utilizes transparent XR technology developed through a strategic partnership with Xreal
- 04Hardware specifications position the product as a direct competitor to Meta's latest VR glasses
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Two weeks ago, journalists in the San Francisco Bay Area got to try two hot new wearables that weigh only around 100 grams: the just-revealed Meta VR Glasses, and the long-awaited transparent Google XR glasses built in partnership with Xreal. It turns out they're going head-to-head. Xreal has just opened Aura pre-orders starting at $1,279, […]