EQUIPThe Gadgeteer · 2d ago
The Jordan that swapped the 23 for a manga hero’s 10
Executive Brief
The 30-second read
Jordan Brand released a limited signature colorway in 2014 featuring branding from a fictional manga basketball player. The collection has never been restocked, leading to sustained high valuations within the luxury resale market.
- 01Jordan Brand replaced the traditional number 23 with a manga character's number 10
- 02The 2014 collaboration remains one of the brand's rarest signature colorways
- 03Secondary market pricing has elevated the release to grail status due to scarcity
- 04Zero official restocks have occurred since the initial decade-old product launch
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
In 2014 Jordan Brand gave a fictional manga basketball player his own signature colorway, number 10 and all. It never restocked, and resale has priced it like a grail ever since.