EQUIPEngadget · 47m ago
WhatsApp is taking on Partiful with expanded Events feature
Executive Brief
The 30-second read
WhatsApp is expanding its Events feature to compete with dedicated social planning platforms like Partiful. The update streamlines logistics by allowing users to send event invitations to individuals who do not maintain a WhatsApp account.
- 01Meta is positioning WhatsApp as a direct competitor to specialized event management applications
- 02New functionality enables invitation delivery to non-users for broader group coordination
- 03The tool simplifies logistical planning for both personal and professional networking events
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The change will allow invites to be sent to guests without WhatsApp accounts.