EQUIPThe Verge · 1h ago
Trump’s attempt to rename AI is looking awfully artificial
Executive Brief
The 30-second read
President Donald Trump is attempting to rebrand artificial intelligence by applying new terminology to the sector. This strategic shift follows his historical pattern of using targeted monikers to redefine public perception of complex political and media landscapes.
- 01President Trump is actively seeking to rename artificial intelligence using new descriptive terminology
- 02The rebranding strategy mirrors previous successful attempts to redefine established political and media phrases
- 03Current efforts focus on shifting the public narrative surrounding advanced technology and super-intelligence
Go deeper · Equip playbook
Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
President Donald Trump has a knack for turning words against his enemies. His first successful presidential run was built on monikers like "Little Marco" and "Crooked Hillary"; he changed "fake news" from a phrase describing scammy media outlets to a derogatory term for the press at large. Over the past few weeks, he's clearly decided […]