MEETEvent Industry News · 2h ago
Wedding pros are excellent at collaboration. So why is the industry so bad at it?
Executive Brief
The 30-second read
The wedding industry faces significant operational inefficiencies due to a long-standing culture of competitive silos and information guarding. Shifting toward a collaborative ecosystem is identified as the primary requirement for strengthening the sector and ensuring long-term resilience.
- 01Suppliers and venues currently view industry peers as direct competition rather than potential partners
- 02Pervasive secrecy regarding professional contacts and resources limits overall industry growth and innovation
- 03Sustainable Wedding Alliance leadership advocates for cross-sector collaboration to build industry-wide strength
- 04Fragmented business practices hinder the development of a unified and robust event planning landscape
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Article by Michelle Miles, Founder & CEO, Sustainable Wedding Alliance It’s time the wedding industry worked together: collaboration as the path to a stronger industry Every industry has its quirks, but the wedding industry has spent decades holding itself together with the belief that everyone else is competition. Suppliers guard their contacts. Venues keep their […]