STAYBusiness Traveller · 3h ago
Turkish Airlines to Partner with Liverpool FC from 2027
Executive Brief
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Turkish Airlines will become the primary shirt sponsor for Liverpool FC starting in 2027. This strategic partnership concludes Standard Chartered's seventeen-year tenure as the football club's lead commercial partner.
- 01Turkish Airlines secures main shirt sponsorship for Liverpool FC effective in 2027
- 02Agreement ends a seventeen-year partnership between Liverpool FC and Standard Chartered
- 03Move represents a significant shift in the carrier's global sports marketing strategy
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The carrier is shaking up its sports sponsorships by taking over Liverpool FC's main shirt partnership after a 17-year run by Standard Chartered The post Turkish Airlines to Partner with Liverpool FC from 2027 appeared first on Business Traveller .