STAYSkift · 1d ago
Why This Founder Believes Every Hotel Should Think Like a Media Company
Executive Brief
The 30-second read
Founder Brandon Berkson outlines how hospitality brands can leverage media-centric strategies to enhance reader engagement and market reach. The brief explores the evolution of Hotels Above Par from a pandemic startup to a publication serving over 500,000 readers.
- 01Hotels Above Par founder advocates for hospitality brands to adopt media company operational frameworks
- 02Digital publications now reach niche audiences through curated boutique travel content and storytelling
- 03Berkson leveraged a background in hotel public relations to build a 500,000-reader media platform
- 04Strategic content creation serves as a primary driver for building modern boutique hospitality brands
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On this episode of Suite Success, host Katie Cline sits down with Brandon Berkson, founder of Hotels Above Par, a boutique publication reaching more than half a million readers, as well as the creator of Mexzine. Brandon shares how getting furloughed during the pandemic led him to launch the brand, why his background in hotel […]