EQUIPThe Gadgeteer · 1h ago
Timex Atelier GMT24 M1a puts a red and blue Pepsi 24-hour scale on the Swiss GMT
Executive Brief
The 30-second read
Timex Atelier has launched the Swiss-made GMT24 M1a featuring a distinct red and blue 24-hour scale. This premium timepiece offers dual-timezone tracking designed for international business travelers at a $1,450 price point.
- 01Swiss-made construction ensures high-tier manufacturing standards for professional durability
- 02Internal red and blue 24-hour scale facilitates efficient tracking of secondary time zones
- 03Integrated red GMT hand provides clear legibility for multi-region schedule management
- 04Retail positioning at $1,450 includes a matching stainless steel bracelet assembly
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Timex Atelier's Swiss-made GMT24 M1a gets a red and blue Pepsi 24-hour scale under glass, a red GMT hand and a $1,450 price on the bracelet.