EQUIPGear Patrol · 2h ago
Adidas’s Latest Sneaker Puts an Unexpected Twist on a 60-Year-Old Classic
Executive Brief
The 30-second read
Adidas is launching the Japan SQ, a formal adaptation of its heritage 1960s trainer. This release aligns with the current market shift toward dressed-up athletic footwear for professional settings.
- 01The new model transforms the classic 1964 trainer into a professional dress shoe silhouette
- 02Design elements reflect a broader industry trend toward sophisticated and versatile corporate footwear
- 03The release targets consumers seeking a hybrid between traditional sports heritage and formal aesthetics
Go deeper · Equip playbook
Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
The sportswear icon is continuing the recent dressed-up trend in footwear.