EQUIPThe Verge · 5d ago
It’s the year of smartphone price hikes
Executive Brief
The 30-second read
Apple has implemented a one hundred dollar price increase for the iPhone 18 Pro and Pro Max models. These adjustments extend to older hardware versions, signaling a broader industry trend toward higher entry costs for mobile technology.
- 01iPhone 18 Pro and Pro Max now start at 1,199 and 1,299 dollars respectively
- 02Apple implemented a 100 dollar price hike across its latest flagship smartphone lineup
- 03Cost increases apply to older iPhone models, limiting options for price-sensitive procurement
- 04Rising hardware costs indicate a shifting pricing strategy for enterprise mobile equipment
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Paying more for a new phone seems almost unavoidable after Apple's event today. The new iPhone 18 Pro and Pro Max start at $1,199 and $1,299, respectively - a $100 price hike over their predecessors. You can't dodge the price hike by opting for an older iPhone, either, because Apple raised prices on those by […]