EQUIPEngadget · 1h ago
Xbox manager says AI is already being used in game development

Executive Brief
The 30-second read
An Xbox manager recently disclosed that artificial intelligence is currently widespread throughout the video game development industry. Although the executive subsequently deleted these statements, the comments underscore growing corporate reliance on automated tools for content creation.
- 01Microsoft executive Brandon Stirrup confirmed AI tools are already integral to modern game development workflows
- 02Public comments regarding the extent of AI usage were deleted shortly after being posted on X
- 03The incident highlights internal tensions surrounding public disclosure of automation in creative technology sectors
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Brandon Stirrup deleted his comments from X a day after saying that AI usage is widespread in the gaming industry.