EQUIPEngadget · 1h ago
Apple's $2,000 iPhone Duo goes on pre-order today at 8AM ET

Executive Brief
The 30-second read
Apple has scheduled the official pre-order launch for the iPhone Duo, its first foldable smartphone, starting at 8:00 AM ET today. Executive procurement teams should monitor supply chain availability as the online storefront prepares for high-demand initial orders.
- 01Apple opens pre-orders for its inaugural folding smartphone model today at 8:00 AM ET
- 02The new hardware carries a premium market entry price of 2000 dollars
- 03Apple Store systems temporary offline to facilitate high volume preorder traffic management
Go deeper · Equip playbook
Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
The Apple Store is down ahead of pre-orders for the first folding iPhone.