MEETEvent Industry News · 7h ago
Major business travel destinations expand their footprint at IBTM World 2026
Executive Brief
The 30-second read
Major international business travel destinations are significantly expanding their exhibition footprints at the upcoming IBTM World conference in Barcelona. High supplier retention rates and footprint increases reflect the growing strategic value of large-scale trade events for global corporate meeting sectors.
- 01VisitScotland will increase its physical presence at the event by 162 percent
- 02Over 85 percent of suppliers from previous years have confirmed their return for 2026
- 03The flagship industry show remains hosted at the Fira Gran Via venue
- 04Expanded destination footprints indicate strong recovery and investment in the international business travel market
Go deeper · Meet playbook
Best Business Travel Management Software →AI-generated summary · Verify at source
Multiple major business travel destinations are set to increase their presence at IBTM World this year, including VisitScotland, which is increasing its stand size by 162%. Demonstrating the strong value exhibitors place on attending IBTM’s flagship show, more than 85% of this year’s suppliers are returning to the event, which takes place at Fira Gran Via in […]