EQUIPGear Patrol · 4h ago
Ford’s 2027 F-150 Gets Its Own Carhartt Treatment. That’s Just the Start
Executive Brief
The 30-second read
Ford has announced a high-profile collaboration with Carhartt for the 2027 F-150 model line. The manufacturer is simultaneously expanding its performance-oriented Tremor and Raptor portfolios with more accessible trim variants.
- 01New Carhartt special edition integrates workwear branding into Ford's top-selling light-duty truck
- 02Product line expansion introduces entry-level versions of the off-road Tremor and Raptor series
- 03Strategic updates focus on broadening accessibility within the high-margin truck segment
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The Blue Oval is extending its collab to its best-selling truck and expanding the Tremor and Raptor with some more accessible variants.