EQUIPThe Verge · 2d ago
The Ferrari Luce has at least 500 fans
Executive Brief
The 30-second read
Ferrari has achieved its 2026 sales target for the Jony Ive-designed Luce EV following a difficult market introduction. The manufacturer secured approximately 500 unit sales within two months, meeting annual projections ahead of its upcoming quarterly earnings report.
- 01Ferrari reached its annual goal of selling nearly 500 Luce EV units within two months
- 02The 2026 sales milestone comes despite a reported bumpy initial launch for the vehicle
- 03Quarterly earnings data scheduled for release this Thursday will provide further financial context
- 04The Jony Ive-designed electric vehicle remains a central component of Ferrari's current luxury EV strategy
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Just two months after a bumpy launch earlier this year, Ferrari has reportedly already hit its 2026 sales goal for its polarizing, Jony Ive-designed Luce EV. Ahead of Ferrari announcing its quarterly earnings on Thursday, the Financial Times reports that Ferrari was aiming to sell "just under 500" Luce units this year, and reached that […]