STAYSkift · 2d ago
Visit Oslo Follows Its Viral Anti-Ad With a Horror Christmas Musical
Executive Brief
The 30-second read
Visit Oslo has launched a horror musical campaign to increase winter hotel occupancy following its previous viral marketing success. The initiative targets seasonal tourism growth through a high-engagement sequel to the Is It Even a City series.
- 01New campaign utilizes a horror musical format to drive off-peak winter travel demand
- 02Strategy aims to maintain momentum following the global viral success of the previous advertisement
- 03Early internal metrics indicate the sequel is achieving popularity levels comparable to the original production
- 04Campaign focuses specifically on filling excess hotel capacity during the cold season
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Corporate Hotel Rates 2026: Negotiate & Lock In →AI-generated summary · Verify at source
Visit Oslo needed a unique twist to its "Is It Even a City?" sequel to help fill hotels in the winter. Its project manager says the final result is almost as popular as the original.