Events Have a Currency Problem, Not a Value Problem
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Recent ICEN research indicates 79% of senior stakeholders recognize the strategic value of events despite persistent budgetary friction. Organizations must bridge the gap between perceived long-term value and current financial approval processes to optimize event investments.
- 01Stakeholder recognition of event value remains high at 79 percent among corporate professionals
- 02Only 13 percent of event professionals report that budget approvals are easy to obtain
- 03A significant disconnect exists between recognized strategic value and internal financial procurement processes
- 04The 2026/2027 ICEN report highlights a systemic currency problem over a value problem
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New, research from the International Corporate Events Network (ICEN) supported by Cvent, has revealed that 79% of corporate event professionals say senior stakeholders recognise the strategic value of events, yet just 13% find budgets easy to approve. The ICEN Corporate Events Benchmarking Report 2026/2027 exposes a significant disconnect between corporate recognition of the value of events and the ability of […]