EQUIPThe Verge · 1d ago
Will TP-Link really make routers in the US? Here’s what it told us
Executive Brief
The 30-second read
TP-Link faces a domestic market entry barrier following the implementation of a federal ban on foreign-made routers. The company is currently evaluating onshoring strategies to bypass restrictions affecting the launch of its Wi-Fi 8 hardware.
- 01A U.S. foreign router ban is currently blocking TP-Link from importing new Wi-Fi 8 technology
- 02Company leadership is exploring domestic manufacturing or assembly to maintain U.S. market presence
- 03Competitors like Netgear and Asus have secured exemptions despite manufacturing products in Asia
- 04Current regulatory pressures signal a significant shift in the consumer networking hardware supply chain
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TP-Link, one of the world's leading manufacturers of consumer Wi-Fi routers, is in a precarious position in the US. The company just launched its first Wi-Fi 8 routers, but can't bring them here because of President Donald Trump's foreign router ban. Even though competitors Netgear and Asus make their routers in Asia, they've mysteriously obtained […]