STAYSkift · 1h ago
Brand USA Chief in Advanced Talks to Rejoin NYC Tourism: Scoop

Executive Brief
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Brand USA chief Fred Dixon is reportedly in advanced discussions to return to NYC Tourism + Conventions. The potential leadership transition occurs just two years after Dixon assumed his role at the national destination marketing organization.
- 01Fred Dixon is negotiating a return to New York City tourism leadership
- 02The move follows a two-year tenure at the national marketing organization Brand USA
- 03Official confirmation of the leadership pivot remains pending from involved organizations
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The pivot comes two years after Fred Dixon joined the nation's destination marketing organization.