EQUIPThe Verge · 3h ago
Snap is paying Robert Downey Jr. to do the Iron Man thing
Executive Brief
The 30-second read
Snap has appointed actor Robert Downey Jr. as Chief Customer Experience Officer to promote its Specs AR glasses. The partnership focuses on demonstrating high-end consumer applications through targeted video demonstrations of the hardware's capabilities.
- 01Robert Downey Jr. joins Snap as Chief Customer Experience Officer for Specs AR glasses
- 02Promotional content showcases functional use cases including sports coaching and artistic practice
- 03The campaign aims to leverage celebrity influence to demonstrate hardware utility to consumers
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Snap has a new brand ambassador for its Specs AR glasses: Iron Man actor Robert Downey Jr. The company has brought on Downey as Specs' "Chief Customer Experience Officer" and has published several videos featuring Downey showcasing the capabilities of the new glasses, including as a tool to get help with a putt, practice art, […]