MEETEvent Industry News · 3d ago
The time has come to ‘Galvanize’: MAD//North announces its 2027 theme, with Diane Morgan among the first speakers
Executive Brief
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MAD//North has announced 'Galvanize' as the theme for its 2027 marketing festival to address industry-wide economic uncertainty. The event focuses on dismantling corporate silos and fostering a resilient creative ecosystem amid ongoing market disruption.
- 01The 2027 theme emphasizes breaking down institutional silos to build cross-industry resilience
- 02Diane Morgan is confirmed as a lead speaker for the third annual festival
- 03The initiative aims to strengthen the creative ecosystem against systemic economic challenges
- 04The 2027 announcement follows a fully sold-out event cycle in 2026
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MAD//North, the annual marketing festival, has unveiled ‘Galvanize’ as the theme for its third year. The theme calls on marketers and the wider industry to break free from rusty old silos, embrace difference and build a more resilient creative ecosystem in the face of disruption and ongoing economic uncertainty. Following a sold-out festival in 2026, […]