Back to Explore
EXPLORETime Out Tokyo · 1h ago

Step into Kuromi’s spooky fantasy department store in Shibuya this October

Executive Brief

The 30-second read

Sanrio character Kuromi is launching a mysterious Halloween-themed pop-up department store in Tokyo's Shibuya district this October. The event features a seasonal retail takeover designed to offer a unique fantasy experience for visitors.

  • 01Shibuya will host a dedicated Kuromi-themed temporary retail installation throughout October
  • 02The pop-up utilizes a mysterious fantasy department store concept for the Halloween season
  • 03This location-based marketing event leverages Sanrio intellectual property in a high-traffic urban center

Go deeper · Explore playbook

London Business News: Executive Guide →

AI-generated summary · Verify at source

The mischievous Sanrio character is taking over a corner of Shibuya with a mysterious Halloween pop-up