EQUIPThe Verge · 1d ago
Tim Cook hints at iCloud Plus tier for AI power users
Executive Brief
The 30-second read
Apple CEO Tim Cook recently signaled the potential introduction of a paid iCloud Plus tier for advanced Apple Intelligence features. This strategy targets power users who exceed standard AI usage limits on upcoming Siri and system-wide tools.
- 01Apple may offer iCloud Plus upgrades to increase AI processing and usage limits
- 02Tim Cook expects high demand for the integrated Apple Intelligence and new Siri features
- 03The proposed subscription model aims to monetize high-frequency AI interactions for power users
Go deeper · Equip playbook
Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Apple may allow users to pay to increase their AI usage limits. During an earnings call on Thursday, Apple CEO Tim Cook said that he believes people will want to use Apple Intelligence and the upcoming Siri AI "a lot," adding that "we will have some kind of upgrade possibilities on iCloud Plus where people […]