EQUIPGear Patrol · 5d ago
Jack Daniel’s New Sister Brand Is a Lost Whiskey from Over a Century Ago
Executive Brief
The 30-second read
Brown-Forman has announced the one-time release of Kentucky Boy, a revived historical whiskey brand dating back over a century. The launch commemorates Master Distiller Chris Morris’s fiftieth anniversary with the company.
- 01New limited release revives a lost whiskey brand from more than one hundred years ago
- 02Product launch celebrates Master Distiller Chris Morris for fifty years of service at Brown-Forman
- 03Brand serves as a sister label to the globally recognized Jack Daniel's portfolio
- 04Release scheduled under the company's equipment and spirits division for September 2026
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
The one-time release celebrates the 50th anniversary of Brown-Forman's Master Distiller Chris Morris.