EQUIPGear Patrol · 1h ago
AP Teams Up with the Tennis GOAT for an Unexpectedly Awesome Royal Oak

Executive Brief
The 30-second read
Audemars Piguet has launched a new Royal Oak collaboration featuring tennis champion Serena Williams. The partnership expands the brand's luxury sports watch portfolio through a high-profile athlete endorsement.
- 01New Royal Oak model developed in collaboration with Serena Williams
- 02Strengthens Audemars Piguet market position within the luxury sports watch segment
- 03Strategic partnership leverages the athlete's global brand influence for the heritage collection
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Tennis anyone?