MEETEvent Industry News · 8h ago
The Agency of Tomorrow: Storytelling, AI and Global Events
Executive Brief
The 30-second read
Global President Kristina McCoobery outlines the evolution of event agencies toward theatrical storytelling and responsible AI integration. The strategy focuses on driving emotional engagement through high-value in-person experiences and proprietary technological tools.
- 01INVNT is prioritizing theatrical storytelling roots to deepen audience engagement during live global events
- 02The agency appointed a Chief AI Officer to oversee responsible implementation of emerging technologies
- 03Orbby represents a proprietary development in AI-driven tools tailored for the live experience sector
- 04Strategic focus remains on the rising value of in-person interactions for achieving corporate emotional impact
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Executive Meeting Spaces in Global Hubs →AI-generated summary · Verify at source
James Dickson speaks with Kristina McCoobery, Global President of INVNT, about the agency model of the future. They discuss INVNT’s theatrical roots in storytelling, the renewed value of in-person events, and how live experiences drive emotional engagement. Kristina explains how INVNT is adopting AI responsibly – hiring a Chief AI Officer and building Orbby for […] Source