EQUIPEngadget · 1h ago
How to find your Amazon 'About You' page (and how to edit it)

Executive Brief
The 30-second read
Amazon maintains personalized 'About You' profiles based on user shopping habits and search history. Executives should review and edit these data points to ensure privacy and correct inaccuracies in algorithmic tracking.
- 01Amazon aggregates personal attributes and preferences into a hidden consumer profile
- 02Users can access their specific profile through the account settings menu
- 03Editing the profile allows for the removal of sensitive or inaccurate personal labels
- 04Reviewing these settings is a critical step for maintaining digital privacy and data accuracy
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See if Amazon thinks you have "flat buttocks."