STAYSkift · 2h ago
Virgin Atlantic CEO: Don’t Make Customers Pay More for SAF Without the Environmental Benefit

Executive Brief
The 30-second read
Virgin Atlantic CEO Corneel Koster reports critical supply chain bottlenecks are currently hindering the scalability of Sustainable Aviation Fuel. The leadership calls for industry progress to ensure passenger price premiums align with verifiable environmental benefits.
- 01Severe supply chain bottlenecks are currently stalling the scaling of Sustainable Aviation Fuel production
- 02Virgin Atlantic leadership advocates against increasing customer costs without guaranteed environmental returns
- 03Significant industry progress is required to overcome existing SAF distribution and availability challenges
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Virgin Atlantic CEO Corneel Koster said more progress needs to be made on scaling SAF, which has faced severe supply chain bottlenecks.