STAYSkift · 1h ago
Expedia Expects Attractive Deals From Meta’s Muse and Google’s AI Overviews
Executive Brief
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Expedia Group is exploring new advertising opportunities within Meta's Muse and Google's AI Overviews to diversify its marketing channels. CEO Ariane Gorin anticipates favorable terms based on the company's historical performance despite past concerns regarding rising traditional search costs.
- 01Expedia is targeting Meta Muse and Google AI Overviews as potential high-value advertising platforms
- 02Management aims to replicate successful historical deal structures within these emerging AI interfaces
- 03The pivot follows years of executive dissatisfaction regarding the high cost of traditional Google marketing
- 04Gorin remains optimistic that AI-driven search will offer more attractive commercial terms than legacy models
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Will Expedia's advertising on Meta's Muse and Google AI Overviews be the new Google Search? Ariane Gorin is hopeful, citing Expedia proven track record in these sorts of deals. On the other hand, in years' past Expedia officials complained about the high cost of Google marketing.