EQUIPThe Verge · 1d ago
Best Buy is selling an RTX 5080 for more than the RTX 5090’s MSRP
Executive Brief
The 30-second read
Best Buy has increased the price of the Asus ROG Astral RTX 5080 OC to $2,099. This mark-up represents the first instance of a major U.S. retailer pricing the 5080 model above the $1,999 MSRP of the flagship RTX 5090.
- 01Asus ROG Astral RTX 5080 OC now retails for $2,099 at Best Buy
- 02Current pricing reflects a 40 percent increase over the standard RTX 5080 baseline
- 03Retail price now exceeds the $1,999 manufacturer suggested retail price of the higher-tier RTX 5090
- 04The price hike marks a significant shift in GPU retail valuation strategies for high-end components
Go deeper · Equip playbook
Best Business Travel Management Software →AI-generated summary · Verify at source
Best Buy has raised the price of the Asus ROG Astral RTX 5080 OC to $2,099 - the first time a major US retailer is directly selling an RTX 5080 for more than the $1,999 MSRP of the RTX 5090, VideoCardz reports. The ROG Astral RTX 5080 OC now costs 40 percent more than its […]