EQUIPWired Gear · 2h ago
How Ikea Turned a Controller Thumbstick Into the Star of Its Xbox Gaming Range
Executive Brief
The 30-second read
Ikea and Xbox have partnered to launch a nine-piece furniture and accessory collection for gamers this fall. The design-focused range incorporates functional elements and aesthetic references derived from standard controller hardware.
- 01Collaboration between Ikea and Xbox features a unique nine-piece product collection
- 02Product lineup arrives at retail locations and online starting this autumn
- 03Design elements incorporate gaming Easter eggs and controller thumbstick motifs
- 04Equipment range targets the growing market of gaming enthusiasts and lifestyle consumers
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Xbox and Ikea collab alert! This unique nine-piece collection for gamers arrives this fall and has a slew of Easter eggs.