MEETBizBash · 1s ago
Neutrogena's 'El Mercado' Activation Celebrated Hispanic Heritage Month With a Beauty Trend Marketplace
Executive Brief
The 30-second read
Neutrogena launched 'El Mercado,' an experiential activation targeting Hispanic media and influencers to commemorate Hispanic Heritage Month. The event combined skincare education with curated marketplace shopping to engage key tastemakers and industry stakeholders.
- 01Targeted high-level Hispanic media and influencers through localized experiential marketing
- 02Integrated professional skincare education with a curated beauty trend marketplace
- 03Focused on detailed brand engagement for the Hispanic demographic in the beauty sector
- 04Leveraged influencer presence to expand brand visibility during a strategic heritage month
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It was all about the details at this afternoon of meaningful shopping, skincare education, and mingling among Hispanic media, influencers, and tastemakers.