STAYSkift · 18h ago
Wyndham CEO Says Gen Z Now Makes Up Nearly 10% of Membership Base
Executive Brief
The 30-second read
Wyndham Hotels & Resorts reports that Gen Z now represents nearly 10% of its total loyalty membership base. The company is strategically shifting its rewards program toward experiential offerings to maintain engagement with this growing demographic.
- 01Gen Z membership has reached a significant double-digit threshold of the total loyalty base
- 02Management is increasing investment in concert packages and exclusive backstage access rewards
- 03The strategic focus emphasizes experiential value to secure long-term brand loyalty among younger travelers
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Wyndham’s loyalty membership is getting younger fast. Now it’s setting up more concert packages and backstage passes to keep them.