STAYSkift · 1h ago
Expedia B2B Is Mostly Hotels, But It Wants a One-Stop Shop
Executive Brief
The 30-second read
Expedia Group is aggressively expanding its historically hotel-centric B2B platform into a comprehensive multi-vertical travel suite. This strategic shift introduces flight inventory and additional travel services to capture broader market share from enterprise partners.
- 01Expedia is transitioning its B2B division from a hotel-only focus toward a one-stop travel shop
- 02The company recently integrated flight inventory into its B2B offerings for the first time
- 03Current strategic objectives prioritize horizontal expansion across multiple travel verticals beyond accommodation
- 04The B2B business unit is scaling up infrastructure to support diverse partner requirements
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Expedia Group's B2B offering has been predominantly hotels. The online travel agency, which was founded more than 25 years ago, only recently began offering flights to B2B partners. Its strategy is to expand B2B into many more verticals.