STAYHotel Dive · 01 Sept
Marriott, NFL partner on curated travel guides
Executive Brief
The 30-second read
Marriott Bonvoy has launched a City Guides program in partnership with the NFL featuring athlete-curated local recommendations. This initiative leverages high-profile brand collaborations to provide passion-driven rewards and enhanced destination content for loyalty members.
- 01Marriott Bonvoy and the NFL have partnered to create curated city travel guides
- 02NFL players provide local recommendations to enhance the guest experience through brand partnerships
- 03The program aims to offer loyalty rewards that align with traveler interests and passions
Go deeper · Stay playbook
The Corporate Travel Management Guide →AI-generated summary · Verify at source
The City Guides program features local recommendations from NFL players as Marriott Bonvoy turns to brand partnerships to offer rewards that speak to guests’ passions.